Creating Communities with value and style.
Shelley Real Estate, a subsidiary of Tangent Development LLC, is one of the Myrtle Beach's fastest growing Real Estate Development firms in the area. With a solid and continuous history of creating a new standard in development and construction, Shelley Real Estate focus is customer satisf action. When the Real Estate boom hit Myrtle Beach, inflating prices was "just business" to certain area condo developers. This was not the case with locally owned Tangent Development, LLC, developer of Palmetto Park, Arrowhead Pointe, Windsor Green II and, most recently their current project, Fountain Pointe. "When the market escalated, we stuck to our price," says Tangent Dev. Owner James C. Shelley, a Conway native and graduate of Coastal Carolina College. "This is my home, my community and I wasn't going to take advantage of anyone in an 'over-escalating' condominium market. I owe too much to our past as well as our future homeowners."

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The company's latest venture, Fountain Pointe, is a 12-acre garden villa community of 18 buildings, with 12 units of two- and three-bedroom, two bath, 1,200-square-foot condominiums in each building.
"Our villas are an example of an extremely efficient use of space, without sacrificing some of Tangent Development's trademark features you would ordinarily find in free-standing homes," Shelley points out.

Located west of the Intracoastal Waterway on Claypond Road (George Bishop Pkwy exit), Fountain Pointe is within walking distance of the new 140-acre Hard Rock Park, *scheduled to open in the spring of 2008. Outlet shopping is nearby, and the new fantasy Harbour bridge will connect residents with Coastal Grand Mall and other Myrtle Beach hotspots within minutes.

The villas include large garden tubs in the master baths, his and hers walk-in closets, vaulted and nine-foot ceilings, walk-in laundry rooms, covered porches, patio storage rooms, owner lockout storage rooms and sound resistant design. Richly landscaped grounds will include fountain lakes, a community pool and a picnic area.

"I'm extremely proud of this community - this product is top quality plus the fact that it's just blocks to Hard Rock Park only enhances it's great appeal, value and appreciation" notes Shelley, who likes to price his condos a little bit under the market to make his business model work for everyone. "We deal honorably with our customers and look after them: when issues come up, our infra-structure plan strives to take care of problems before they become an issue with our homeowner," which accounts for the Tangent's repeat buyers.

Even before an on-site office, Fountain Pointe's first eight buildings where completely sold out. Shelley and his company are now offering Buildings 9 through 12.

Mr. Shelley is obviously the driving force behind Shelley Real Estate. Mr. Shelley has a long history of professionalism in the greater Grand Strand real estate marketplace. A native of Conway, SC, Mr. Shelley has seen the evolution of housing in the area. Mr. Shelley, a licensed builder is the only member of the prestigious Institute of Residential Marketing (MIRM) in Horry County and one of only 16 in the state of South Carolina. Mr. Shelley is also a Certified Marketing Professional (CMP) and a Certified New Home Sales Professional (CSP). All of these designations are sanctioned by the National Association of Home Builders (NAHB) of which Tangent Development is a member. Mr. Shelley is also a Real Estate Broker, a Certified Residential Specialist, (CRS) and a Graduate of the Realtor Institute (GRI) both designations sanctioned by the National Association of Realtors which Mr. Shelley is a member. Mr. Shelley is the only licensed builder in the state of South Carolina with all these designations. Mr. Shelley has some notoriety in real estate sales, in 1995 he was the #1 ERA Real Estate Agent in the Carolinas, #2 in 1996. Also, in 1996 Mr. Shelley was recognized as an Outstanding Young Man of America for outstanding professional achievement, superior leadership ability and exceptional service to the community.

In addition to his formal training in his profession, James is a graduate of the University of South Carolina at Coastal, and has been involved in new construction and planned community development since 1988 with over 700 closings in new construction.

James prides his company on common sense financial management. Many companies have fallen by the wayside by irresponsible management of the financing. James keeps the company on firm financial footing with educated decisions relating to the more important aspect of companies well being and future in the market place.

Shelley Real Estate also experienced great success with it's Pawleys Pavilion community which sold out within 6 months. It's Pawleys location was a great appeal and those fortunate few were able to purchase before it was too late.

Jim has a learned eye for identifying the best use for a parcel of land and the ability to anticipate "market shifts" and use them for the best advantage. "To compete with some of the National Home Builders and larger development companies, I consider myself a Guru-illa developer, looking for targets of opportunities , in small infill development sites. I like to buy land position that have either been overlooked by other developers or are just too small for the national Homebuilders such as Centex and D. R. Horton.

Shelley Real Estate along with it's owner, Jim Shelley are extremely dedicated to building quality construction. From their architects, to engineers and construction trades people, they work with only the best in the area. Shelley Real Estate is dedicated to creating quality Villas in superior locations and providing their customers with long term investment value. They are committed to high standards in everything they do. Their past was built on it, their future depends on it.